Creative Technologist.

I'm a creative technologist. I build creative workflows across analog, digital, and AI, and I've spent my career learning and designing how people actually adopt new tools.

Eleven years at Apple and the founding L&D team at Enjoy taught me enablement at scale. NANA LIFESTYLE, my creative production studio, taught me to build identity and worlds for artists and brands. Other Space FM took me deep into emerging tech and was acquired by CR3 Labs, where I led product experience and creator growth.

I work forward deployed, embedded with the teams and communities I build for, turning what they need into the tools, experiences, and workflows that get adopted.

Forward Deployed ✦ Creative Production ✦ AI Enablement

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01Creative

Direction & Production

Visual & sonic storytelling, production and brand identity

Directing videos, shaping brand identities, and producing creative work across music, tech, and culture. From Grammy-nominated music and independent label releases to product storytelling for Web3 platforms.

Selected Work

10 pieces

Founder / Creative Director

NANA LIFESTYLE

2012 - Present

Built a creative collective, independent label, and production studio. Directed and produced video, visual, and brand content across music, tech, and culture, scaling Grammy-nominated MIKNNA to 50M+ streams, international touring, and collaborations across the entertainment scene.

Creative Production & Direction Directed music videos, led visual identity, and produced brand storytelling across releases, photography, social media, and marketing campaigns
Strategy & Management Built and operated an independent label managing distribution, release strategy, merchandise, and international touring logistics
Creator Development & Partnerships Grew Grammy-nominated MIKNNA into an internationally touring act, with collaborations spanning LAFC, Free Nationals, RAC, Terrace Martin, and Herradura Tequila

Collaborators:

Anderson .PaakFree NationalsTerrace MartinJIDBig K.R.I.T.RACKadhja BonetFar East Movement1500 or Nothin'TDESATICALos Angeles Football ClubHerradura Tequila

Discography

02Enablement

Learning & Enablement

Designing how organizations learn, grow & adapt

20+ years designing learning experiences and scaling enablement programs. Bringing enterprise L&D, and leadership experience to the next generation of tools. Designing how teams onboard, upskill, and adopt emerging technology at scale.

Enjoy Inc.

Jul 2016 - Sep 2022

Sr. Learning & Development Manager

$350M+ funded · $1.2B SPAC valuation · Remote

Early L&D hire at a retail-tech startup founded by a former Apple SVP and Creative Director. Built and scaled the learning function as the company expanded from 4 to 54+ markets across the U.S., Canada, and UK.

Enterprise Partnerships Co-developed partner training with Apple, Google, AT&T, Sonos, Rogers, BT/EE and Magic Leap
Sales Enablement Led sales enablement that contributed to a 25% revenue lift across U.S. markets
Learning Strategy Built curriculum roadmaps tied to revenue and operational KPIs, partnering with instructional designers on performance-based learning systems
Onboarding Systems Designed and delivered onboarding for ~100 new hires per cohort, cutting ramp time by 33%
Leadership Managed a team of 8 regional facilitators across the US and Canada, building facilitation capability through coaching, calibration, and feedback
Change Management Led operational assessments and facilitated cross-functional workshops during organizational changes, helping leadership identify themes and evolve team structures, processes, and operating models

Apple Inc.

Jul 2005 - Jun 2016

Instructional Designer / Facilitator

Joined at ~100 stores (US only) · Left at ~490 stores across 20+ countries

Progressed from market trainer to global curriculum designer at Apple headquarters over 11 years, building programs that helped teams understand, present, and sell new products and technologies as Apple Retail scaled from 100 to nearly 500 stores worldwide.

Global Adoption Designed and delivered training that helped teams adopt new products as Apple Retail scaled ~100 to ~490 stores, in 11+ languages
International Facilitation Led Train-the-Trainer programs at Apple HQ for teams from China, Japan, Germany, Brazil, Italy, the UK, and other markets
Product & New Store Launch Led flagship store openings including Grand Central (NYC) and Covent Garden (London)
Market Readiness Supported onboarding and product readiness across California markets during Apple Retail's rapid U.S. expansion

Education

San Diego State University

B.A. in Art, emphasis in Multimedia (2007)

03Growth

Creator Ecosystem & Growth

Turning creators and community into a brand's growth engine

Head of Experience & Creator Growth

CR3 Labs

Jan 2024 – May 2026

Led product experience, creative direction, and creator ecosystem growth at CR3 Labs, a product studio building AI-native consumer experiences across agent systems, blockchain rails, and immersive 3D environments. Partnered with engineering to shape product vision, define requirements, coordinate across marketing and partnerships, and drive key milestones while reporting directly to the founder.

AI & 3D Product Studio

Creative Direction & Content Produced product demos, tutorials, workflow walkthroughs, workshops, and social content that translated new features and capabilities into practical, visual guidance for creators and partners
AI Workflows Designed and applied AI tools across concepting, content creation, and automation workflows while architecting agentic pipelines within the platform
Creator Enablement & Onboarding Wrote and maintained all product documentation and creator guides, and led live onboarding workshops and walkthroughs covering tooling, APIs, avatars, wearables, and troubleshooting
Platform Growth Grew the creator ecosystem to 25,000+ users across 800+ creators and communities, and built and led the ambassador program
Product Development Translated community insights and creator feedback directly into product decisions, bridging creators, engineering, and product

Founder

Other Space FM

Jul 2022 – May 2026

Founded a creator platform and community focused on builders working in web3 and AI. Acquired by CR3 Labs in 2024.

Community Programming Hosted weekly X Spaces and livestreams featuring creators and builders, with dedicated programming on AI tools and workflows
Community Development Built the community network that became the pipeline for creator partnerships and product insights at CR3 Labs
Brand Strategy Led content strategy, brand identity, and marketing across social platforms
04Capabilities

Capabilities & Tools

What I bring to the table

Core Skills

AI & Emerging Technology

AI Creative ToolingAI EnablementCreator PlatformsHuman-AI CollaborationAgentic Workflow DesignWeb-Based 3D Development

Product & Platform Experience

Product StrategyDigital Identity SystemsFeature Adoption StrategyCreator Experience DesignCross-Functional LeadershipPlatform Product DevelopmentUX Strategy

Learning & Development

Change ManagementAI Enablement ProgramsLeadership DevelopmentLearning Systems DesignSales Enablement StrategyOrganizational DevelopmentProcess DocumentationTechnical Writing

Creative Direction & Content

Content StrategyCreative DirectionLocalization & DubbingCommunity DevelopmentAudio & Visual StorytellingPhotographyVideographyPost-ProductionStoryboarding

Tools & Platforms

AI & Automation

ElevenLabsClaude CodeComfyUIFalMidJourneyFusern8nCodex

Creative & Production

Adobe Creative SuiteFinal Cut ProBlenderFigmaOBS StudioCapCut ProUnreal

Learning & Enablement

Absorb LMSArticulateZendeskNotionZoomSlack

Web3 & Platform

EthereumApeChainX SpacesDiscordThree.jsGithubVercelBaseMML