I build products, creative workflows, and experiences that help people put new technology to work.
My background connects creative direction with product experience, team leadership, and adoption. That thread runs through Apple, Enjoy, CR3 Labs, and my own creative studio.
I’m drawn to the moments before a playbook exists. Working alongside people, figuring out what matters, and building something they can put to use.
Creative technology practice
Where creative direction meets hands-on building. AI gives me more room to experiment, test directions, and refine the work. I build on what works, then create the tools, guidance, and learning experiences that help teams make it their own.
An analog studio for modern media. Image, video, 3D, motion graphics and titles on one live canvas, tuned by hand.
Helping live conversations reach more people through designed audiograms, captions, and translated audio.
Multi-model workflows that keep character, style, and artistic direction consistent.
Head of Experience & Creator Growth
Led product experience, creative direction, and creator adoption across an AI and 3D product studio. Worked with engineering to shape the experience, then built the guidance and support that helped creators use it.
Helped shape OpenPage’s interface around the challenges creators faced bringing designs into 3D, publishing collections, and rewarding community members.
Built documentation and support systems, led onboarding workshops, and provided hands-on guidance. Brought those conversations back into product decisions.
Directed brand, content, and product storytelling. Collaborated with engineers and 3D artists, and recorded, narrated, and edited demos that made new capabilities easier to understand.
Built the ambassador program and supported creator partnerships. Produced content and decks that helped build community support for grant initiatives.
Created weekly programming for ambitious builders working across AI, web3, and interactive worlds. Hosted conversations, surfaced projects, and connected creators with collaborators and opportunities.
The community became a source of product insights and creator relationships.
Founder & Creative Director
My creative studio and the ongoing home for my work with artists and brands. Building identity and worlds across art, music, design, marketing, merchandise, and live production.
Explore the studio ↗Developed visual and sonic identity systems that carried across releases, campaigns, physical products, and live experiences.
Directed and produced creative work from concept through delivery, assembling and leading collaborators around each project.
Built and operated an independent label, managing release strategy, distribution, merchandise, and international touring alongside creative production.
Running the studio taught me to be resourceful, lead creatives, and be an artist in any situation.
Senior Learning & Development Manager
An early member of the learning and development team. Built programs and led facilitators as the business expanded from four to 54+ markets.
Designed and delivered onboarding for approximately 100 new hires per cohort. Redesigned the program from three weeks to two, preparing teams for work in the field.
Managed eight regional facilitators, developing their practice through coaching, feedback, and shared standards.
Co-developed training with partners including Apple, Google, AT&T, Sonos, Rogers, BT/EE, and Magic Leap.
Facilitated cross-functional workshops to understand challenges and help teams improve their processes and ways of working.
Instructional Designer & Facilitator
Spent 11 years designing and facilitating learning experiences for retail teams, Creatives, corporate employees, and customers. Progressed from market training to global curriculum design.
Created learning experiences for new employees, Creatives, Apple Business programs, and regional teams.
Designed learning programs and led train-the-trainer experiences at Apple headquarters for teams from China, Japan, Germany, Brazil, Italy, the UK, and other markets.
Delivered two-week onboarding experiences for more than eight new stores, including Grand Central in New York and Covent Garden in London.
Led market training, business workshops, and briefings, adapting the experience to the people in the room.
The lesson that stayed with me: helping others enrich their lives with technology is more rewarding than mastering any single tool myself.
Visual and sonic identity, storytelling, production, and leading creative collaborators.
Discovery, experience design, rapid prototyping, front-end building, creator tools, and AI-enhanced production workflows.
Facilitation, onboarding, documentation, team development, and workflows designed around an organization’s systems and culture.
B.A. in Art, emphasis in Multimedia